I’m Dean — photographer, storyteller, and founder of Tru°North.

After years in the 9–5 grind, I stepped away to build something real — something that belongs to me. Becoming a father changed everything. I didn’t want to miss the moments that matter. I wanted to show my son what it means to follow your passion, not just a paycheck.

Tru°North is my creative compass — a space to tell powerful stories through photography, to celebrate identity, and to help others navigate life’s turning points with purpose and vision.

This is about more than just photos. It’s about freedom, legacy, and choosing your own direction.